Video is one of the best ways to market your products and services because it’s easy for viewers to consume and understand, and it’s versatile. Quality audio is a key element of any well-crafted marketing video—just as important as content and good lighting—and yet there are still so many people creating videos with poor audio quality.
With each passing year, video is transforming the marketing world more and more. Today’s consumer prefers to learn and understand through video because it’s quick, it’s entertaining, and it’s demonstrative. Why spend hours reading about a product or service when you can spend minutes watching a video about it?
Video marketing—if done properly—can be extremely lucrative for your business. Unfortunately, the biggest misconception most people still have is that it costs a lot to make a great marketing video. So they forego video marketing altogether, or they use it sparingly by shooting mediocre videos to throw up on their social media sites.
Facebook has come a long way since 2004 when Mark Zuckerberg first launched the social media site as theFacebook from his Harvard dorm room. Who knew that within a decade it would become the biggest, most influential social media site in the world with more than 1.5 billion monthly active users?
We all know online video is the future of content marketing, and when it comes to video sharing websites, YouTube is still the boss with more than 30 million visitors per day. But there are plenty of alternatives to YouTube—many of which you might find more suitable if for no other reason than to make sure your video isn’t lost among the masses.
If you’re on Facebook, Instagram or you have access to the Internet, you’re almost certain to have been exposed to live streaming by now. And it’s not just individuals being turned onto this live video platform; more and more businesses are using live streaming for marketing their products and services and to connect with larger audiences.
Music has a truly amazing effect on people. It can make us feel happy or sad. It can stir up feelings from another time. It can be medicine for the soul. There are even studies that have shown music can have positive effects on pain management. That may not matter much when you’re thinking about putting together a marketing video, but how your audience responds to the music in your video does matter.
If you’re new to the video marketing scene—perhaps because you’ve just recently started a business or maybe because you haven’t been courageous enough to take on video marketing until now—you’re probably desperate to find a road map that will help you navigate the way to your very first video post. You need guidance on how to set the intent of your videos, how to create them, and how to measure their effectiveness or success.
Remember camcorders? Man, those things were awesome! You’d throw that 50-pound camera on your shoulder and all of a sudden you were a videographer!
Of course, camcorders weren’t exactly the camera of choice for shooting anything but home video, even when the models got lighter and digital recording replaced first the VHS tapes and then the data disc. And considering the Internet was still unheard of when camcorders hit the market in 1985, there’s a slim chance you’ll find marketing videos shot with a camcorder on Instagram.
How are your conversation rates these days? Do you have a decent flow of traffic to your website, but not many sales to show for it?
Getting website hits is great, but if the people viewing your site are navigating away from it just as quickly as they’re coming to it, there’s obviously nothing there convincing them to hang around to find out more.
